Answer the questions below to uncover your brand’s core archetype, voice, and emotional triggers.
When someone interacts with your brand and it really resonates, what deep need or desire does it satisfy?
What is most important to your brand’s voice and behavior?
If your brand hated one thing most in your market, what would it be?
What is the one feeling your audience should have first when they engage with your brand?
Which of these brand narratives feels most like your story?