URBAN SCHOLASTIC CENTER | BRAND STRATEGY & IDENTITY DESIGN
Urban Scholastic Center SC is raising up leaders from here for here through Jesus and education.
In this project, USC came to us to rebrand and uncover the real, raw story of the impact they’re making with the children they interact with. We created messaging to speak to donors, volunteers and directly to the children they work with and designed pieces that brought all of it together through the quotes of the children and a much more lively/playful brand.
USC wanted to upgrade their branding from a very traditional education feel to something fresh, new and more relatable to the children they work with. During the process, we discovered their values, story, audience personas and created fresh brand identity pieces to match the new direction.
